Devising the Strategies for Development Tourism Industry in Province Ilam

Document Type : Research Paper

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Abstract

Today, tourism has become a phenomenon affecting the global economy , Its importancein the current eraofanythingrelatedto theeconomiccycle. The studyattempts toanalyzethecurrent situation, theweaknesses, strengths, weaknesses,opportunities and threatsrelatedtotourism developmentshould beinIlam. Thepopulation society  ofthisstudy consisted ofexperts inthe field of tourism, universityprofessors, executivesandTourismAssociation ofIran. To determine thenormality ofthe study population(354 patients), Kolmogorov _Smimovz testwas used.Sample Size Tables Krejcie and Morgan, 132 patients estimated. Validity was confirmed by experts and Cronbach's alpha test was used to determine the reliability of the research(Ratiotest0.892). Datawere analyzedusingSPSS software and bymatrixtriple(IE, EFE, IFE)measurements,Finally,byusing SWOTstrategieshave been proposed.Ilam has potential for tourism development. Therefore, in this study to examine various aspects of the tourism industry has been in Ilam. The results showed a weighted score of Ilam in the matrix of external factors  3/06 (satisfactory) and internal factors  2/05 is thus the overall situation of the province, will be placed on house No. 2 matrix that represents the combination of growth strategies and developing the tourism development in the opening of Ilam province. Whichisconsistent withthestrategiesSOandWO.

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