Identification of Key Drivers in Tourism Development in Ilam province

Document Type : Research Paper

Authors

1 Shahid Beheshti University of Tehran

2 Islamic Azad University of Shahrekord

10.22034/farhang.2022.149136

Abstract

It is a new industrial tourism that is known as one of the top three industries in the world and has not been very effective in Iran for various reasons and has not gained its position; therefore, planners are looking for the flourishing of this industry in the country with a special look. In the upstream documents, the capabilities of Ilam province in the tourism sector are among the drivers of development in this province; therefore, in the present study, we have tried to identify the key drivers in the development of tourism in Ilam province. Was extracted. Then, using Delphi method, the matrix of cross-effects of variables was formed. In the next step, matrix analysis was performed using Micmac software. The present results show the instability of the tourism system in Ilam province from the distribution of sub-indices in the axis of effectiveness and effectiveness of factors in this software. Accordingly, five categories of variables were identified that due to the high score of direct and indirect impact of 10 sub-indicators (macro government policy, advertising, budget, specialized management, roads and transportation, private sector investment, tourism laws, specialized manpower , Awareness of people and tourists and comprehensive tourism plan) were selected as key factors and key drivers, among which macro government policies, advertising, private sector investment and budget have the greatest impact on tourism development in Ilam province.

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